Facebook Ads

In order to promote any image on Facebook (share graphic or ad), it must comply by the 20% rule. This means that when overlaid by a 5×5 grid, text only appears in 5 or fewer of the boxes.

Videos are able to get around this rule by uploading a custom thumbnail which is 20% compliant. Facebook also favors videos by showing it to more of your audience, resulting in increased engagement.

Like Ads

Used to gain likes for your Facebook page

Click Ads

Used to send people to an external website

Video Click Ads

Videos can be wide, square, or vertical and usually have higher engagement

Facebook Share Graphics

Static Share Images

Constitution day 2016

Simple Share Videos

Animated Videos