A family man, decorated veteran, and conservative leader, Sam Johnson is an ardent defender of freedom and free-enterprise. Congressman Johnson has led an amazing life defending our liberty on and off the battlefield. It was our job to integrate the digital portion of his campaign into his overall campaign strategy so that voters across Texas could engage with him on an ongoing basis.
When designing Congressman Johnson’s website, our main focus was to ensure his constituents could easily learn about his life, his positions, his endorsements, and to feel connected with him. We coupled these objectives with a modern design aesthetic, to give him an updated and more robust web presence.
In order to tell Sam Johnson’s amazing life story, we built a timeline feature into his website homepage. Clicking through, visitors can view important life events from his marriage to his capture by the enemy to his election into Congress.
Cool feature to note: Interactive timeline on the homepage narrating some highlights from Congressman Johnson’s story.